13. Jan, 2019

 How to set goals and objectives for your business

As a business owner or senior leader, it’s important that you take the time to set goals and review your business as a whole.

In  January many businesses start working on their Business Plan for the year so this is what I would cover this month.

Having clear, well-defined goals can:

  • Help your business grow
  • Achieve your objectives
  • Improve teamwork and collaboration
  • Help everyone understand the direction your business is heading in.

The new year is a great opportunity to take some time out of your business to reflect and review. Not only can it help you evaluate the effectiveness of your strategies from the previous year, it can help you set your sights on new goals and objectives for the year ahead to help you set yourself up for business success in 2019. Your goals should form part of your business plan and will likely become your business objectives.

Before you start

Before you even begin to write down your goals, you need to know what areas your business needs to improve in, or could improve in. Although you may already have an idea of the key areas, it’s important to regularly step back and review your business.

Here are some help tools and strategies you can use to help you assess your business:

SWOT analysis – identify your business's strengths, weaknesses, opportunities and threats.

Benchmarking – research similar businesses in your industry or location and compare industry averages on income, and expenses. This can help you assess how your business is performing. Check out our information on finding government statistics.

Market research – do your homework and research the market and industry of your business to identify customer needs, trends and changes in the market or technology.

Setting goals

Setting SMART (specific, measureable, achievable, relevant and timely) goals can help you evaluate the goals you wish to set. Think about whether they are realistic. You should write down your goals in your business plan to help keep you on track to achieve them.

Here are a few things to consider when setting your goals:

Specific – be clear about what you want to achieve

Measurable – make sure the goal can be measured, and you can recognise if you’ve achieved your goal

Achievable - check that your goal is something you have the time, money and resources to meet

Relevant – ensure your goal is relevant to the direction you want your business to head in, for example, increasing profit, employing more staff, increasing brand awareness

Timely - set a realistic deadline for completing the goal.

Example of a SMART goal

  • Overall goal: I want to grow my gardening business.
  • Specific: I will gain four new clients for my business.
  • Measurable: I will measure my progress by keeping track of how many new clients I gain while maintaining my current client base.
  • Achievable: I will gain four new clients as I currently have four available spaces in my fortnightly client scheduling diary.
  • Relevant: Adding clients to my customer base will allow me to grow my business and increase my income.
  • Timely: I will have four new clients within three months.
  • SMART Goal: I will gain four new clients for my gardening business within a three month period filling my current available diary places. This will allow me to grow my business and increase my revenue.

Achieving your goals

Once you’ve got your list of business goals, you’ll need to figure out how to achieve them. Be realistic in what you can achieve. It might be helpful to break down the steps into smaller chunks.

Here’s a list of things to consider when planning your strategy to achieve your business goals:

Time frame – how long do you expect a task will take to complete (include both a start and finish date)

Actions – describe the actions you are going to take in detail (e.g. research five different ice-cream suppliers in Hobart and make a list of their pros and cons)

Responsibilities – write down the person or people responsible for achieving each step

Resources – detail your budget, staffing requirements and any supplies you’ll need

Desired outcome – describe what you expect from your actions and how you’ll know when the goal has been achieved.

How do I know if I’ve achieved my goals?

Put a system in place to help you measure your goals and keep you on track. Review on a regular basis to ensure you are on track or amend if your business is changing.

Remember : It is not about knowing your goals, it is about taking action. Click here if you want the tool to help you with the process.

You can keep it simple, such as ticking off a completed task from a list, or use more complex measurement processes if that’s relevant for your business.

Don’t forget to reward yourself and your employees when you achieve your business goals ! We do things in life when we know the why and when they motivate us.

All the best,


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23. Nov, 2018

Make your BLACK Friday a BRIGHT Friday!

2 years ago, I decided to invest in my development, and therefore in my loved ones. I decided to continue my personal and professional development as a Personal and Business Coach. I'm happy helping people develop and achieve their goals in life. It sounds cheesy, but it's true! 😉

Also, one of my pending subjects was volunteering to help children and young people.

Now I'll explain more! Keep reading please!

I also decided to write a book and Action Planner for the same purpose: to help others.

Which, after two years of intense work, I have just published along with a Vision Board.

It's a book I've written with passion because I've always wondered why there are certain things, like getting to know you and understanding what you want to do in life, that we have to learn when we are 40 or older! And I want to share what I've learned throughout my life, career as a leader and as a Coach.

That is why 1% of the benefits of the book will be donated to Fundación Aladina (Spanish Association for the fight against Cancel in Youth) and to teach seminars in schools and help the kids to get to know themselves, understand what their purpose in life is on a personal level, and with their academic and professional life.

Apologies for the long explanation! But I wanted to share this important project with all of you as it is not just another Black Friday promotion!

The goal of the book is, in a super practical way, to help you to not procrastinate, focus on the things that matter and take action to be happy and successful.

When was the last time you stopped to think about what contribution you want to leave in this word? And to your loved ones and professional career? When was the last time you invested in your personal development?

If you're like most people, we don't do enough!

Whether it is for you, to help a loved one to focus and achieve his'her goals  or for the children we will help to find their LIGHT, I hope that with your support the BLACK FRIDAY will become a BRIGHT FRIDAY!

Thanks for your time and for your support with this project!

From the bottom of my heart


4. Nov, 2018

30 Things That Happen When You Finally Decide to Live Your Dreams

You’ve been thinking about this for a long time, haven’t you? Especially now that another year is gone!


You’re terrified of what might happen if you allow yourself to go there. Will everything fall apart?

You’re tempted to turn around and go back to the lie you’ve been living. Where it’s easy, convenient and less demanding. You’ve done it so many times before.

So why is this time different?

This time is different because you’ve caught on to the fact that there’s really nothing behind you. It’s all nonsense. At this point, going back would be more painful than the unknown before you—no matter what that might be.

Here’s what you’ll find after you take the leap. If you go out of your comfort zone.

1. You’ll see “it” everywhere.

 “Our eyes only see and our ears only hear what our brain is looking for.”  —Dan Sullivan

 Once you commit to living your dreams, the lids blinding your eyes will be lifted. A completely new world will be opened to your view.

You will notice opportunities that have been in your reach all along, ones your conscious mind simply didn’t pay heed to.

The fundamental change taking place is your self-identity. This is the point of no return. Once this shift has happened, your whole world changes.

Nothing becomes impossible to you.

Your only limitations are your consciousness, which is quickly expanding.

Whatever you want quickly becomes yours because you see what most people don’t.

Now that you can see it everywhere, you are sprinting.

2. You’ll have boundless energy, fueled by purpose.

After you’ve crossed the threshold of decision, you will find a new wellspring of energy—one that appears to be infinite.

You’ll no longer need to rely on willpower.

Willpower is garbage. It is for amateurs. It’s for people still conflicted about what they want to do.

Once you’ve moved beyond will to why, the decision has been made.

3. You’ll learn, grow and understand quickly.

Once you’ve made the leap, you’ll have a thirst for knowledge, wisdom and understanding. You become both student and teacher.

You will become a sponge.You’ll make connections others don’t see. As a result, you will cement your knowledge by generously sharing it with others.

The teacher is always the one who learns the most.

So you will teach and share abundantly. You will experience far more joy seeing others benefiting from your teaching than by experiencing success yourself.

4. You’ll apply what you’re learning.

Thriving is all you understand anymore. Mediocrity is a mismanagement of your innate human potential.

As a result, you are constantly applying new information to accelerate your progress. You’re a scientist of life, experimenting and trying new things.

When something doesn’t work, you don’t persist.

5. You’ll realize all of your previous fears were unfounded, thus allowing you to embrace future fears.

When the why is strong enough, the how is easily found.

So you don’t worry about it anymore. You see fear as part of the process, as a signal you’re moving in the right direction.

6. You’ll stop worrying about—and instead anticipate—the future.

 Once you’ve made your decision, you have nothing to worry about. You are a magnet attracting nothing but brilliance. Every day is a step closer to your ideal than the last. The future is only getting better and better. You are in creation mode.

You’re no longer chasing happiness. Happiness is within. You have embraced who you are, so you’re not trying to compete with some external indicator of success.

7. All of your needs will be met.

 Beyond your point of no return, luck and miracles become your norm. All of your needs are met—be they material, financial, intellectual, spiritual or relational.

The right people will come into your life. You will have enough time and money to get moving. The right books, articles and audios will find their way into your life at just the right time.

You have become a vector for everything you need to accomplish your task. Don’t question why—just gracefully, humbly and gratefully receive. The shocking truth is that receiving is far more difficult than giving. Receiving, at a conscious and evolved level, is your purpose. The universe wants to give you everything as soon as you are ready to receive.

You will be given everything you need when you need it. And you no longer question that fact. Here you are.

8. People will enter your life to help you.

 “When the student is ready, the teacher will appear.”  —Unknown

 When you are on a dedicated mission, people will come to your aid to help you make it real.

Mentors who will teach you and radically accelerate your progress.

Fans and supporters.

Students who want to learn.

Haters (these are just as necessary as the others who enter your life).

Your relationships are by far the most important aspect of your journey. You will begin attracting the right people in your life when you start doing the work.

9. You’ll have bouts of doubt, but they won’t last long.

From time to time, even after countless pieces of evidence that you’re on the right track, you will be tempted to revert. Doubts will creep in. You’ll question everything about yourself and what you’re doing. You’ll go through periods of time without success. Things will appear to be falling apart.

This is a crucial part of the process. Indeed, far more fundamental than what you do is who you become. Growing in consciousness and progressing as a human being is intended to challenge you to the core. Most people take the path of least resistance and this is not that path.

Living your dreams is not a “cheap experience.” It is supposed to require some effort, something from the depths of your soul.

10. You’ll feel inclined to do things you never considered before.

You are no longer rigid in your thinking. You’re open to whatever you feel inspired to do, even if—in the moment—it feels extremely uncomfortable. You no longer operate based on how you are feeling in the moment.

You expect to be inclined to do things yourself and others might be uncomfortable with. You are completely open. You are moving.

The more open you become, the more you find yourself in places you never thought you’d be. But you don’t question why, you just keep going. Along the way, you “connect the dots looking backward.”

11. You’ll see past the broken approaches most people take.

The conventional approach is broken.

Most people haven’t committed to what they feel they should be doing. They remain unaware of who they are, what they stand for and who they are becoming. They are living in fear and confusion, simply waiting to be told what to do. They want the easiest path.

Even worse, most people will go against their own values to fit in with the crowd.

But when you’re liberated from conformity, you quickly discern more effective and efficient approaches. This comes from making connections others either haven’t made or are too afraid to make.

12. You’ll progress quickly at anything you undertake.

Success is not born; it is made.

Once your decision has been made, you’re no longer restrained in your abilities. Instead, you are enhanced and consecrated in your performance.

13. Nothing will seem impossible to you.

 Believing something is impossible is arrogant.

It was arrogant of people to believe we’d never fly. It was arrogant of people to believe we’d never put a man on the moon. It was arrogant of people to believe we wouldn’t have satellites in the sky guiding global communication.

We don’t know what we don’t know. Why put a cap on what’s possible? Why live in the past?

Anything and everything could happen. And being open to that fact allows you infinitely more options than those who put an invisible barrier on possibility. Without question, you must believe what you’re doing is possible. As Napoleon Hill said, “Whatever the mind can conceive and believe, it can achieve.”

14. Luck/miracles will become commonplace.

Ralph Waldo Emerson once said, “Shallow men believe in luck. Strong men believe in cause and effect.”

Similarly, Bruce Springsteen said, “When it comes to luck, you make your own.”

Dan Sullivan said, “Luck and God favor those with good habits.”

When you decide to live your dreams, you expect radical and amazing stuff to happen. You don’t define what that must be; you simply trust that things will work out. Your daily habits regularly attract beautiful things from the outside world.

Some will call you lucky. Others will call you blessed. Whatever the case, it’s your new normal.

15. You’ll have little interest in what most people are entertained by.

“Great minds discuss ideas; average minds discuss events; small minds discuss people.”  —Eleanor Roosevelt

16. You’ll live holistically.

  After you’ve have a radical shift in identity, you realize that human beings are holistic. When one area of your life is out of alignment, every other area of your life suffers. And you’re increasingly aware when your top priorities are being neglected. You protect the essentials.

Furthermore, when you improve one area of your life, you grow in all areas—you are the system. Consequently, every small and incremental victory you experience creates a surge of momentum toward your ultimate ideal.

17. You’ll no longer fear success or wealth.

The most crippling and pervasive fear is the fear of success. Many people genuinely believe success is a sin, or that it’s not intended for them. But once you have a compelling vision, you stop focusing on yourself. Money is simply a means to an end. Money is a tool.

Not only is your success inevitable, it’s essential for accomplishing what you feel inspired to accomplish.

18. You’ll no longer fear “losing it all.”

You are already complete. No form of success or failure will change that. Consequently, you’re no longer attached to your reputation, accomplishments or possessions. If all of it was somehow lost, you’d have complete confidence that you could continue moving forward. You’d adjust and continue to expect the universe to conspire for your good.

19. You’ll consistently do what’s right, even when it’s not popular.

Most people can eat healthy for one day. Most people can be positive for a few minutes. But when things stop being fun, most people’s resolves crumble.

Not you. Not anymore.

Consistency is the evidence of belief.

20. You’ll have more responsibility.

Most people avoid responsibility. They’d rather someone else carry the load. They’d rather not have to deal with the consequences. Fear of failure (i.e., their ego) stops them from trying in the first place.

When you start taking your dreams seriously, you will not initially be qualified. But as you take on greater responsibility, you’ll become qualified to do what you need to do. You’ll grow into your

21. You’ll often be questioned and criticized for what you’re doing.

When you begin living your dreams, you will often receive unsolicited critique. If something is noteworthy, there will be haters. As Robin Sharma, author of The Monk Who Sold His Ferrari, has said, “haters confirm greatness.”

When you really start showing up, the haters will be intimidated by you. Rather than being a reflection of what they could do, you become a reflection of what they are not doing. This isn’t about you. It’s about them and their own insecurity.

But the majority of people will support the hell out of you. Most people are inspired when someone lives their dreams.

22. You’ll often be misunderstood.

By nature, having a sense of vision is weird to most people. Being real and authentic is weird. It’s unusual and it’s rare. It’s peculiar. And many people will misunderstand you.

A lot of people won’t get what you’re about or why you’re doing what you’re doing. Most of them mean well. They simply don’t get it, and are afraid of what they don’t understand.

Others will understand you. They’ll support you and cheer you on. Don’t take these people for granted. You need them more than you know.

23. Your goals will manifest quickly.

As an evolved person, you are connected to your higher source. You’ve learned how to create the results you want quickly—often instantaneously. You believe it and quickly you see it. As Ralph Waldo Emerson said, “Once you make a decision, the universe conspires to make it happen.”

24. You’ll be completely transparent about the good, the bad and the ugly.

You’re humble enough to admit when you are wrong or if you’ve changed your mind. At the same time, you’re not hiding. You’re not afraid of being “seen in all your glory,” as Jim Carrey says.

25. You’ll make things right with people you’ve wronged.

Embracing—rather than avoiding—reality requires that you carry no unnecessary baggage. You want to be completely clear so you’re able to create and flow.

As a result, you openly apologize for things you’ve done wrong in the past. You seek forgiveness, which is really more about you than the person you harmed. It’s not your choice how people respond to your genuine apologies.

26. You’ll be more authentic in public. Who do you have to impress?

Once you know what you want—and you’re completely set on doing it—you stop caring about ridiculous stuff, like what you’re wearing that day.

Steve Jobs wore the same outfit every day. Even among the world’s leaders, he didn’t wear a suit, and people were fine with it. Because he was fine with it. Mark Zuckerberg is similar.

These people are less concerned with fashion and more concerned with efficiency. They don’t care what other people think. They are far less concerned about how they appear and far more concerned about the work they do.

This doesn’t mean you have to be a slob. But if, for some reason, you have a wardrobe malfunction, you won’t let it ruin your day. Beyond clothing and appearance, you are wholly yourself—rather than what society would tell you is proper.

Not sure if I could cope with this ;)

27. You’ll put yourself out there more.

It will initially be embarrassing to start putting yourself out there. But you’re not going to let your ego get in the way of your vision. So you’ll put yourself out there at the expense of looking foolish.

You’d rather accept the consequences of trying your best than hiding your talents.

28. You’ll be genuinely happy for other people’s success.

As an evolved person, you are happy when other people succeed and sad when other people fail. The success of others is seen as the success of the whole.

29. You’ll need more alone time for the deep work.

 “Delegate everything except genius.” —Dan Sullivan

 Deep work is essential for creation. But it is becoming increasingly difficult to do. You will need to be vigilant against endless distractions and time-wasters.

Only you know your body and mind, but most of the world’s highly successful people do their creating early in the morning. They wake up and get to work. No email, no social media, no communication. Just sitting with themselves, their ideas, their resources and getting breakthroughs.

If you’re highly focused (i.e., you regularly get into psychological flow), you’ll be enormously successful and prolific with only three to five hours of work each day.

30. You’ll have way more time.

 “You have to work less to make more money.”  —Dan Sullivan



All the best